Industry
Technology Festival
Location
United Arab Emirates
Year
2024
Deliverables
Brand Refresh
Logo Design
Visual Identity
Step Conference
Step Conference, a major player in the UAE, approached us with the goal of rebranding their identity to appeal to a global audience. They needed a comprehensive overhaul of their brand strategy, from mission and vision to tagline and architecture, while maintaining its original charm and infusing it with the energy needed for its global ambitions.
We crafted an urban, energetic brand that symbolized progress and dynamism. "See You At Step!" became the rallying cry. We presented two identity concepts, and the Step team immediately resonated with one direction. We then finalized the brand identity, meticulously packaging it for their announcement.
The project proceeded smoothly, culminating in a successful rebrand. Step Conference was able to update their communication channels, including their website, and confidently position themselves on the global stage while honoring their roots and community.
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Brand Fonts
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