United Arab Emirates
Sarwa is on a mission to create wealth for everyone by making their money work.
A year ago we created two very successful campaigns for Sarwa, so when they came to us for a brand refresh we knew exactly what it should be and what it should reflect. While finance is complicated, Sarwa makes it simple, accessible, transparent and innovative. We wanted the branding to reflect these values and have a visual system that provides clear visibility to key messages and information.
Our icon is made up of two simple elements that are in line with our brand. The orbits represent the financial paths, all orbiting around one center, Sarwa. The S represents an already existing element of our brand to maintain the familiarity of the brand.
In line with our galaxy's rules, an orbit is a path for celestial objects that’s created and maintained by a significant gravitational center. On Earth things aren’t so different and one can only hope that their financial activities are organised in an optimum path, by a single gravitational force, creating The Orbit.
As you embark on your financial endeavours, Sarwa will be at the center, organising and maintaining your financial path without prospects of celestial collision. In a more Earthly language, Sarwa is your financial management tool that will guide your financial decisions to create optimum monetary, social, mental, and time wealth.
Each of Sarwa’s offerings has its own unique orbits to showcase the variety of offerings, and to give each a unique visual identity to navigate through without confusion.