Namshi Black November
Our first collaboration with Namshi is special on so many levels: from concept creation to execution, and it all happened in one week!
For Black November - a sales extension of Black Friday, we wanted to clearly communicate the discounts and promotions of the month, but also wanted to remain relevant as the World Cup was right around the corner. This is how “Sales Worth Celebrating” was born.
For the visual concept and creative direction, we were inspired by iconic celebrations of famous footballers like Messi, Cristiano Ronaldo, Neymar and others, while keeping fashion in the center of it all.
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