Industry
Car Services
Location
United Arab Emirates
Year
2022
Deliverables
Brand Identity
Tone of Voice
Social Templates
Branding
Cafu
Launched in 2018, Cafu revolutionised the our way of fuelling up our car.
An on-demand fuel delivery and car service app, Cafu helps direct your life to what is actually important. That was our starting point to building Cafu’s recognisable elements that would take the brand to another elevated dimension.
Brand Colours
Brand Fonts
The Arrows
Every day, millions of people find their way around the world without stopping to think that they are guided by an arrow. In line with how fast-paced Cafu is, the arrows denote positive, upward, and outward movement. Cafu helps direct your life to what is actually important, and pushes you not to waste any time.
The Arrows Layouts
Photography
Urban
Lifestyle
Casual
Human
Warm
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