Industry

Procurement

Location

Kingdom of Saudi Arabia

Year

2020

Deliverables

Brand Strategy

Brand Identity

Social Content

UX/UI Design

Penny

ProcPal - a SaaS B2B procurement platform came to DUCKLIFE fresh out of the gates in need of support to bring their product to market. We partnered with the team to bring the brand and product to life - after a lot of ideas (a lot) penny was born. Following the development of the brand strategy and a bit of inspiration from the Morning Show, the brand identity soon followed.

The DUCKLIFE and penny team worked tirelessly developing the UI/UX and brand content to explode onto the market.

Brand Colours

Brand Fonts

Photography

“Having come from Careem, choosing DUCKLIFE as a marketing partner was a no brainer for penny. I have seen the quality of work of both Chris and Steve first hand. Simply top Notch. The DUCKLIFE team works with their absolute love and passion. These folks know how to build bigger than life projects with true integrity, dedication, and a little bit of craziness.”

‍— Iyad Aldalooj, Co-Founder & CEO, Penny.