Industry

E-commerce

Location

Egypt

Year

2022

Deliverables

Brand Strategy

Brand Identity

Content

Go to Market

Numu

Numu market is a continuously growing community that wants to share their brand’s story. Who they are and the family behind the brand. Their goal was to educate the community with their value, use cases and benefits of their product. The refreshment of the visual identity system articulates the numu story, when the new icon and wordmark designed to feel established. The whole refreshment of the brand aims to a natural and friendly look and feel.

Brand Colours

Brand Fonts

UX/UI

Our main priority working on Numu was crafting a user-friendly experience tailored for farmers. Our design strategy focused on simplicity and clarity, presenting products in an intuitive and clean layout. The interface serves as a guide, making it effortless for users to navigate and comprehend the showcased items. We ensured bilingual functionality to cater to a broader audience, allowing everyone to access the platform seamlessly.

Photography

Nature & Humanity

Calm Nature Colours

Focused Theme