Industry
Fashion
Location
United Arab Emirates
Year
2020
Deliverables
Visual System
Campaign Concepts
Campaign Production
Art Direction
DUCKLIFE COLLECTION
DUCKLIFE makes t-shirts now... RIDICULOUS RIGHT!
Well not so fast because we do and there is a reason. The Collection is DUCKLIFE'S first streetwear brand that's aim is to fight the social injustice of refugees. We believe that there are many things that are ridiculous about the way the fashion industry operates, especially when it comes to supporting causes and that's why we threw shade to that with a RIDICULOUS fashion shoot. Upending the pouts for ducks, the backdrops for toilets, and the classic sofa shot for a rug shot. Not your average shoot but we're not your average ducks.
The motivation has always been to create brands that we can be proud of and this new venture is undoubtedly our most valuable contribution so. We simply cannot accept the reality that refugees live with today. What a terrible waste of talent and dreams.
Exorbitant margins
with a purpose
We know it's expensive, and yes we have huge exorbitant margins, but at least this time it’s going to people that really need it. Buying luxury doesn't need to mean extravagance. Luxury can also mean quality products that help the world.
©DUCKLIFE2024