Industry
Sports Platform
Location
Nigeria
Year
2022
Deliverables
Content Strategy
Social Playbook
Social Content
KingMakers
KingMakers is a sports and digital entertainment platform based in Nigeria. Our mission was to refresh their content, make it on-brand and relevant for their audience within the current overarching internet “language”. We started with a comprehensive content strategy rollout, where we highlighted all the pillars, set the objectives, and goals per activation channel.
Consequently, we created a design system for their posts that’s flexible and adaptable to any of the selected sports they are showcasing. Image treatments, outlines, colors and other design elements made the content of BetKing not only fun and engaging, but also instantly ownable and recognizable.
“A massive thank you for our partnership. Thank you for leading us into some great strategic ideas and creative opportunities. It’s been such a change for us and it’s working, our results are wild.”
—Joanne Walker, Head of Social, Betking.
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