Industry

Fashion

Location

United Arab Emirates

Year

2022

Deliverables

Brand Strategy

Brand Identity

Visual System

Campaign Concepts

Campaign Productions

Communication Strategy

Branding

Namshi

NAMSHI = MOVE
It’s in the brand's DNA. Namshi was made, and named, to be a catalyst for change and movement. Literally meaning “Let’s walk”.

So we decided it's 
time to own it! MOVEMENT is who Namshi is and we wanted to express it across the brand's experiences. Product, marketing, communications and content. Let’s get moving!

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Brand Colours

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The Sheen

 

Movement is in our DNA. It sits at the centre of who we are, whether it's through our name or what we stand for, we are always moving.
 

The Sheen ش is our brand element, which is inspired from our Arabic logo, merging movement and native. We put emphasis on moving forward by adding the angle and depth to the Sheen element.

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Beauty/Premium

Namshi is the house for 1,800+ brands, from street fashion all the way to premium. We wanted to differentiate the premium section: softer colors, elevated elements, more minimalistic approach... all this without sacrificing the energy of the brand and the movement concept.

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Sale

Nothing catches the eye of a fashion lover better than the magical word...SALE! To add more excitement to this section, we switched the primary brand color to red.

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Photography

Movement and Colour

Young and Upbeat

Native

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"The team at DUCKLIFE designed our brand refresh, bringing a fresh perspective to our business at a critical time in our growth. They continue to be true partners that help shape a consistent tone and image for Namshi across our touch points."

—Kirin Dhillon, Creative Director

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Date
Project
Type
COUNTRY
2021
MILLENIUM
PRODUCTION
Semplice
DUCKLIFE_Logo

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