Industry

Fashion

Location

United Arab Emirates

Year

2022

Deliverables

Brand Strategy

Brand Identity

Visual System

Campaign Concepts

Campaign Productions

Communication Strategy

Branding

Namshi

NAMSHI = MOVE
It’s in the brand's DNA. Namshi was made, and named, to be a catalyst for change and movement. Literally meaning “Let’s walk”.

So we decided it's 
time to own it! MOVEMENT is who Namshi is and we wanted to express it across the brand's experiences. Product, marketing, communications and content. Let’s get moving!

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Brand Colours

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The Sheen

 

Movement is in our DNA. It sits at the centre of who we are, whether it's through our name or what we stand for, we are always moving.
 

The Sheen ش is our brand element, which is inspired from our Arabic logo, merging movement and native. We put emphasis on moving forward by adding the angle and depth to the Sheen element.

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Beauty/Premium

Namshi is the house for 1,800+ brands, from street fashion all the way to premium. We wanted to differentiate the premium section: softer colors, elevated elements, more minimalistic approach... all this without sacrificing the energy of the brand and the movement concept.

beauty-img

Sale

Nothing catches the eye of a fashion lover better than the magical word...SALE! To add more excitement to this section, we switched the primary brand color to red.

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Photography

Movement and Colour

Young and Upbeat

Native

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"The team at DUCKLIFE designed our brand refresh, bringing a fresh perspective to our business at a critical time in our growth. They continue to be true partners that help shape a consistent tone and image for Namshi across our touch points."

—Kirin Dhillon, Creative Director

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Project
Type
InDUSTRY
COUNTRY
STEP
Branding & design
EVENTS & EXPERIENCES
UAE
CENOMI
social & CAMPAIGN
FASHION & RETAIL
KSA
ENDLESS STUDIOS
social & CAMPAIGN
EDUCATION & ENTERTAINMENT
USA
STOCK & FEATHERS
branding & design
FOOD & BEVERAGE 
UAE
PHARMACIATY
social & campaign
HEALTHCARE & WELLNESS
KSA
IDEALZ ONE
Branding & design 
EDUCATION & ENTERTAINMENT
UAE
NAMSHI
BRANDing & design
Fashion & RETAIL
UAE
BRAVO
BRANDing & design
LIFESTYLE & E-COMMERCE
EGYPT
Tamara
campaign & PRODUCTION
FINANCIAL SERVICES
KSA
JUSTLIFE
branding & CAMPAIGN
LIFESTYLE & E-COMMERCE
UAE
SARWA
BRANDing & design
FINANCIAL SERVICES
UAE
ENGLEASE
BRANDing &  design
EDUCATION & ENTERTAINMENT
UAE
NOON GOLAZO
social & CAMPAIGN
LIFESTYLE & E-COMMERCE
KSA
MINDMOVERS
BRANDing & design
EDUCATION & ENTERTAINMENT
UAE
NUMU
BRANDing & design
LIFESTYLE & E-COMMERCE
EGYPT
Urgent
campaign & production
Creative Agency
UAE
DUCKLIFE Collection
branding & campaign
Fashion & RETAIL
UAE
KINGMAKERS
SOCIAL & digital
LIFESTYLE & E-COMMERCE
NIGERIA
SARWA CAMPAIGNS
CAMPAIGN & production
FINANCIAL SERVICES
UAE
CAFU
branding & campaign
LIFESTYLE & E-COMMERCE
UAE
SPLITO
branding & campaign
FINANCIAL SERVICES
UAE
FENIX
branding, social & campaign
LIFESTYLE & E-COMMERCE
UAE
BLACK NOVEMBER
CAMPAIGN & production
FASHION & RETAIL
UAE
NoBueno
branding & social
Employment Platform
UAE
IDEALZ
BRANDing & design
LIFESTYLE & E-commerce
UAE
PENNY
branding & social
FINANCIAL SERVICES
KSA
STAKE
BRANDing & design
FINANCIAL SERVICES
UAE
SILKHAUS
branding & social
LIFESTYLE & E-commerce
UAE
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