Industry
E-commerce
Location
Kingdom of Saudi Arabia
Year
2022
Deliverables
Campaign
Logo Design
Digital Design
Print Design
Packaging
Game Design
Noon Golazo
Noon approached us regarding a kick-ass predict & win game they wanted to launch for the World Cup.
We started with the naming: Our inspiration was the Spanish word “Golazo”, that refers to spectacular goals - You know what we’re talking about! Next step was the matrix of the game - coming up with the game construct, including rewards levels.
Once the main lines were set, we moved to the visual identity, messaging, and all needed comms’ assets… you name it, we did it!
Golazo, Golazo, Golazooooo!
"exciting numbers: 24 million predictions were made on Golazo, 4% of Saudi Arabia’s total population played on the app! If it had been up to us, we would’ve called the game “Predict & Win” and it wouldn’t have had the impact it had! We can always count on DUCKLIFE’s creativity and help. Thank you guys, you’re the best!”
—Faraz Khalid, CEO, Noon.
©DUCKLIFE2024