United Arab Emirates
Imagine a world where consumers actually watch your ads all the way through. Imagine a world where impressions actually mean something, well that's Idealz One. WHERE ADS ARE ACTUALLY WATCHED. You might be wondering why would consumers watch those ads, well because they are ADS WORTH YOUR TIME, and the reward they get is definitely worth it!
Developing Idealz one's strategy and creating the branding was super an exciting journey! We wanted the brand to reflect innovation, efficiency and integrity while keeping it fun, cheeky, bold and strong! We wanted to showcase what Idealz One offers, while also positioning the brand in a distinct and highlighted manner.
Stickers helped us accomplish this perfectly. An easy, minimal and young approach to delivering our proposition in the simplest way possible. Ticket | Play | Hold | Skip | Win | Money | WatchStickers will be defined between both audiences, through colour and composition to ensure relevance.
Let’s face it, unsolicited ads ruin the vibe. For Idealz One, we created a series of short form ads with regional Influencers that could help the brand reach wide audiences. We came up with frustrating scenarios that sound all too familiar to anyone that is consuming digital content today. But we flipped the narrative, and used the negative emotions as an efficient winning recipe, aka Ads Worth Your Time.