Industry

Advertising Services

Location

United Arab Emirates

Year

2023

Deliverables

Brand Strategy

Brand Identity

Content Strategy

UX/UI Design

Video Production

Idealz One

Imagine a world where consumers actually watch your ads all the way through. Imagine a world where impressions actually mean something, well that's Idealz One. WHERE ADS ARE ACTUALLY WATCHED. You might be wondering why would consumers watch those ads, well because they are ADS WORTH YOUR TIME, and the reward they get is definitely worth it!

Developing Idealz one's strategy and creating the branding was super an exciting
 journey! We wanted the brand to reflect innovation, efficiency and integrity while keeping it 
fun, cheeky, bold and strong! We wanted to showcase what Idealz One offers, while also positioning the brand in a distinct and highlighted manner.

Stickers helped us accomplish this
 perfectly. An easy, minimal and young approach to delivering our proposition in the simplest 
way possible. Ticket | Play | Hold | Skip | Win | Money | WatchStickers will be defined between both audiences, through colour and composition to ensure relevance.

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Brand Colours

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Video Production

INTERRUPTION

Let’s face it, unsolicited ads ruin the vibe. For Idealz One, we created a series of short form ads with regional Influencers that could help the brand reach wide audiences. We came up with frustrating scenarios that sound all too familiar to anyone that is consuming digital content today. But we flipped the narrative, and used the negative emotions as an efficient winning recipe, aka Ads Worth Your Time.

Photography

Fun

Dynamic

Vibrant

Young

Bold

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