Industry

Transportation

Location

United Arab Emirates

Year

2020

Deliverables

Visual Identity

Logo Design

Digital Design

Print Design

Campaign Ideation

Production

Social Content

Fenix

A brand that rose from the ashes. When the FENIX team came to us and pitched their new micro-mobility service we knew we had an awesome challenge on our hands. This was a brand that we needed to develop with the team from scratch. We started at the core of course - the mission, vision and values - and from there we built out the brand strategy that led us to the name and visual identity.

After an incredible journey we grew with the team and helped bring their brand to life with the first version of their app design, website, social media and digital marketing. We even rolled out two ad campaigns with the team, and helped them bring to market their F10 product - a 10 minute grocery delivery service, following the development of their brand architecture.

Brand Colours

Brand Fonts

Brand Element

The icon crops are used as brand elements. It can be used in block colour or as a placeholder for product or lifestyle images.

UX/UI

A brand that rose from the ashes. When the FENIX team came to us and pitched their new micro-mobility service we knew we had an awesome challenge on our hands. This was a brand that we needed to develop with the team from scratch. We started at
the core of course - the mission, vision and values - and from
there we built out the brand strategy that led us to the name
and visual identity.

After an incredible journey we grew with the team and helped bring their brand to life with the first version of their app design, website, social media and digital marketing. We even rolled out two ad campaigns with the team, and helped them bring to market their F10 product - a 10 minute grocery delivery service, following
the development of their brand architecture.

F10 Campaign

For F10’s campaign dedicated to delivering your order within an incredible 10 minutes, we came up with a series of 10 engaging 10-second videos, where we connected with the potential user on a personal level, stepping into their shoes to understand their perspective. With a focus on speed and exceptional service, the campaign highlighted Fenix’s commitment to making the delivery experience seamless and satisfying, ensuring that the customer’s orders are fulfilled swiftly!

MyFENIX UX/UI

Our UX/UI work on MyFENIX, a dynamic sub-brand of FENIX, presented an exciting challenge in aligning with the established FENIX ethos while crafting a distinct identity for this scooter subscription service. Our focal point was creating a user-centric landing page that seamlessly integrated into the FENIX universe. By drawing on the brand's foundational elements, we engineered an interface that echoed FENIX's sleek design, intuitive navigation, and emphasis on user convenience.

“DUCKLIFE has been an instrumental partner in the origin story of FENIX. The team spent weeks translating our feelings into an articulate brand identity that best represents our values and then led the successful actualization of the brand identity into our real-life brand experience.

With micromobility, there is a physical brand experience that goes beyond most tech brands - and there is a much larger story to tell than fun e-scooters. DUCKLIFE nailed it. The team has taken an ownership mindset as co-creators of our brand and helped us push the boundaries to be our best selves. We couldn’t be more grateful to have DUCKLIFE’s support.”‍

—Jaideep Dhanoa, Co-Founder & CEO, Fenix.

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raghdan@weareducklife.com

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