Campaign #1
The 1st part of the "Make Money Work" campaign we developed for Sarwa was designed to cleverly illustrating the potential for amplified returns. With our series featuring equations like 1+1=3, 2+2=6, and 3+3=9, each culminating in the punchline “Get it?", we aimed to convey the power of investment in a concise and relatable manner. By showcasing these mathematical equations, we highlighted the principle of multiplying one's wealth through strategic investing, urging the audience to grasp the significant returns achievable.
Campaign #2
In the second part of the "Make Money Work" campaign, we highlighted the transformation of small 'dots' (representing the fractions of an amount) into 'commas' (symbolising substantial returns since the amount is bigger than a 4-digit number). The campaign encourages individuals to reimagine their financial decisions, illustrating that through strategic investments, even small increments could grow into substantial wealth over time.
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